In May 2014 Buster became the No.1 plughole brand in the UK with an overall 30% market share in 2014. Sales increased by 50.6% to £11.47m, compared to an overall category growth of 13.9%, and the new branding has allowed Buster to secure new listings in Australia and New Zealand, Singapore, the US and Denmark. Working with Elmwood, I created Buster's packaging artwork.
DBA INTERNATIONAL DESIGN EFFECTIVENESS: Silver 2009
DBA INTERNATIONAL DESIGN EFFECTIVENESS: Winner 2004